Hand Wash Ad

This semester I'm going to be working on a campaign to promote hand washing, and one of the students working on this project found this ad in a magazine. I went online and found it via Google (how I love Google's image search...), and I wanted to share here because it's fantastic.

We're still playing with different ideas and exactly how we're going to execute the campaign, but the whole "remind people how gross it is not to wash their hands" was one clear strategy that a LOT of students generated during the course of a class project a couple years ago I did related to hand washing. I thought this ad, for Lifebuoy hand wash, was one of the more clever executions I've seen on that idea. I'm very curious how effective the ad actually is, but it certainly scores high on the creativity scale.

NCA 2010 - Call for Papers, Health Communication Division

Helping spread the news, like a good NCA Health Comm member...


Submission Deadline: February 17th, 2010 (9 PM EST)
Planner Contact: Kami J. Silk, Michigan State University, silkk@msu.edu

The Health Communication Division of the National Communication Association invites submissions of completed papers, paper sessions, and panel discussions that focus on theory, research, and/or practice of health communication. We especially welcome submissions that address the conference theme of “Building Bridges, which includes subthemes particularly relevant to health communication: 1) linking our scholarship with professions beyond our discipline; 2) bridging areas of scholarship and teaching; 3) connecting our research and pedagogy to community projects; and 4) maximizing benefits and overcoming difficulties of new technologies that connect people. All submissions will be submitted to competitive, blind review. Submissions are due no later than February 17th (9 PM EST), and can be submitted via All Academic which can be accessed at www.natcom.org.

Paper Submission Requirements

• All identifying author information (names, institutions, hidden document properties) should be removed from papers (not panel proposals) before submitting.

• Papers must conform to APA 5th Edition guidelines.

• All submissions must be made electronically through the All Academic system as Word, Word Perfect, RTF or PDF files.

• Papers should be no longer than 25 pages and use a 12-point font size. (Abstract, References, Tables and Figures are not included in the 25 page limit).

• Specify if you are a student author.

• Specify if you would like your paper to be considered for the Scholar-to-Scholar program.
PLEASE NOTE: PAPERS THAT DO NOT MEET APA GUIDELINES, DO NOT STAY WITHIN THE LENGTH AND FONT SIZE LIMITS, OR HAVE NOT HAD IDENTIFYING INFORMATION REMOVED WILL NOT BE REVIEWED.

Paper Session and Panel Discussion Submission Requirements

The Health Communication Division welcomes submissions of full program panels. These can either take the form of a paper session with several related presentations, discussion panel of scholars and/or practitioners, or some other original format. Panel submissions should include the names and affiliations of presenters. Please use the following guidelines for panel submissions:

• All submissions should be made electronically through the All Academic system as Word, Word Perfect, RTF or PDF files.

• Panel submissions should include a Title, an abstract (maximum 75 words), and a rationale for the panel (250 words maximum). For paper sessions, All Academic will allow you to add the name of each panel member and a document associated with that panel member. These documents should be an abstract of each participant's presentation (maximum 250 words) if this is a traditional panel. For panel discussions, feel free to upload a document giving more detail about the panel and participants.

Health Literacy in Primary Care: Using a Self-Assessment Tool to Guide Quality Improvement in Primary Care

I can't find the information about this webinar online, but I received an e-mail about a webinar that might be of interest. Here's how it starts:

You are invited to join this free Your Voice Webinar on Thursday, February 4, 2010 from 3:00 - 4:15 pm. You will learn about a new AHRQ-funded health literacy practice assessment tool, and about a pediatric practice's experience in using the tool.

More information about the program for this, and a registration form, are online at: https://www2.gotomeeting.com/register/657849523

It looks like it's going to be a good program, I just registered a minute ago.

NIH Research Radio: New and Improved!

I remember in the last 2009 episode of NIH Research Radio that they were planning some new changes to the podcast starting in 2010. So when the first episode of 2010 downloaded, I was a happy camper. And I definitely wasn't disappointed with the show, I really like the changes. Probably the biggest change/improvement was the little news rundown at the opening of the show, that was a nice addition.

I'm looking forward to seeing how the new format shakes out in the coming weeks, but so far so definitely good.

If you're not already listening, go check out NIH Research Radio.

(As a side note, I'm always curious about some of the PSAs running during the postcast, like the one in the most recent episode explaining what COPD is. I have no idea what the audience is for NIH Research Radio, but for some reason I'm picturing it as a pretty knowledgeable audience... Perhaps some kind of other PSAs or messages might be more effective? But that's a topic for another post when I can put some real thought into it.)