I have to say there are plenty of times that I'm exceptionally happy that I work and teach in an advertising department. I enjoy the classes I teach, and the students are creative. Hard to complain, really.
But a couple days ago I was even more appreciative of my advertising home, as I watched some undergraduate students tackle a photo shoot for a new hand washing campaign we're developing. The basic idea for the campaign grew out of a class project a few semesters ago, and this semester I was able to build a team of graduate and undergraduate students to develop the new campaign. The undergraduates are the copywriters and art directors, and on Monday we tackled a photo shoot in a local coffee shop to give them the images they're going to need to create the campaign.
I'm pretty Photoshop-impaired, so I'm always impressed that starting with a pile of raw images they're able to come up with great looking ads - the final product is always impressive. I'll post more about this once we have some of the rough ads in place, but for now I just wanted to express my general satisfaction working in an advertising department - the students bring such a fresh perspective to health promotion, it makes for exciting and productive research.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment