Hand Wash Ad

This semester I'm going to be working on a campaign to promote hand washing, and one of the students working on this project found this ad in a magazine. I went online and found it via Google (how I love Google's image search...), and I wanted to share here because it's fantastic.

We're still playing with different ideas and exactly how we're going to execute the campaign, but the whole "remind people how gross it is not to wash their hands" was one clear strategy that a LOT of students generated during the course of a class project a couple years ago I did related to hand washing. I thought this ad, for Lifebuoy hand wash, was one of the more clever executions I've seen on that idea. I'm very curious how effective the ad actually is, but it certainly scores high on the creativity scale.