Wednesday, December 16, 2009

A Book Recommendation: Perfect Pitch

(I'm not sure how exactly I managed to go two full weeks without posting anything... I'll chalk that up to the end of the semester.)

I was recently reviewing my book and podcast list, which I give out to students at the start of each semester. It's very advertising-oriented, but there is one book that I think just about anyone could benefit from. Perfect Pitch, by Jon Steel, is a fantastic book on making good presentations.

Steel is the author of a very useful book on advertising I use in my graduate seminar (Truth, Lies and Advertising), but Perfect Pitch is more broadly useful than that. For anyone that consistently makes presentations (or teaches how to make presentations), the book provides an engaging and practical perspective on what makes a good presentation and how to prepare for presentations. It's a little outside of the mainstream of what I suspect most academics from other fields might be reading, so I wanted to point folks to this book - it's great.

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