I was listening to NPR: Science Friday last week and heard an interview with one of the authors of an interesting study on hand washing, "Experimental Pretesting of Hand-Washing Interventions in a Natural Setting." The abstract is online here from the American Journal of Public Health.
This caught my attention, as I'm hoping to develop a new hand washing campaign this spring. I had some graduate students tackle hand washing with the University of Texas campus health promotion folks, and they came up with some interesting ideas. The students approached the problem from a lot of different directions, some of which seem like they might have real potential. Some of their suggestions were relatively different from how a public health-oriented researcher/practitioner might approach the problem, which is why I love pairing advertising graduate students with public health "clients" for class projects.
I'll post a bit more once I know if this is really happening and how the project is likely to evolve, but for now I just wanted to share the study - good stuff.
Judah G, Aunger R, Schmidt WP, Michie S, Granger S, Curtis V. (2009) Experimental pretesting of hand-washing interventions in a natural setting. Am J Public Health. Oct;99 Suppl 2:S405-11.
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