Interesting Intervention and Article

I wanted to draw a bit of attention to a cool article I ran across while working on the literature review for an article. The citation is:

Primack, B. A., Bui, T., & Fertman, C. I. (2007). Social marketing meets health literacy: Innovative patient improvement of health care providers' comfort with patient interaction. Patient Education and Counseling, 68, 3-9.

As an intervention, the authors taught some medical students about social marketing and health literacy, then had them design health education materials for low health literate patients. The medical students got a lot out of it, plus they ended up with a lot of new health education brochures on a range of topics. I'd love to see how actual low health literate audiences may have responded to these new brochures (especially compared to "normal" materials), but if they've done that work I haven't found it yet.

In any event, this was an interesting article and worth drawing some attention to.