I'm a fan of
The Wall Street Journal This Morning (in handy podcast form) as part of my daily news intake. This morning they had an interesting story about the need for clinical trials to find and recruit eligible patients. There is a version of the story online
here, and one particular stat highlighted the problem facing researchers running clinical trials:
Fear is one factor behind the dearth of participants; clinical trials can result in unexpected side effects, for instance. But studies show that the more likely culprit is ignorance: In one survey by Harris Interactive, 85% of cancer patients were either unaware or unsure at the time of their diagnosis that participation in clinical trials was an option. Of those, 75% said they would have been willing to enroll had they known it was possible.
That's a pretty remarkable statistic. Another aspect of the story was the trouble involved in recruiting teenagers and patients in their early 20s into clinical trials. (Younger children, with activist parents, are easier to find/enroll.) The woman interviewed in the story suggested that researchers are looking to use social networking sites (like MySpace and Facebook) to recruit subjects.
This strikes me as a somewhat dubious strategy... While I can't necessarily argue with the media placement, it seems to reflect the trend I run into in classes and talking to others that MySpace/Facebook are these magical tools that can make anyone ages 15-25 do anything. Wouldn't it be more effective to do a better job informing physicians of clinical trials and helping them provide the proper education/message to all prospective participants?