This popped up in a New York Times podcast a couple days ago, and I thought it was a clever idea. The Science and Entertainment Exchange is a project of the National Academy of Sciences, and the goal is to be sure that science and health-oriented movies and television shows can integrate cutting edge sciences into their programming.
This is a very cool idea, to formalize that process. I have to wonder how/if the content of popular health-oriented shows will change as a result. I would have tended to guess that this type of service wouldn't necessarily help much for shows that already had a strong interest in "getting in right," while the shows that clearly don't care (the science or health is incidental to the actual plots of the show) aren't really worrying about it much anyway.
In any case, it's a neat idea, and hopefully it'll catch on and we'll avoid rather obvious and simple science/health mistakes in the popular media. Maybe this will even result in the more frequent inclusion of "hidden" educational moments?
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