Folic Acid for Men, Too

Sometimes getting the word out to women considering becoming pregnant about the importance of folic acid can be a challenge, which is even more challenging when it comes to unplanned pregnancies. In terms of campaign development, there could be some good news afoot, though - dads-to-be can benefit from folic acid.

While there likely would be some hurdles to overcome in terms of convincing men that their diet could impact the eventual health of their children, it might make it easier to develop campaigns (geared more around general health, perhaps?) that could hopefully hit either the mom-to-bed or the dad-to-be.