Thursday, February 4, 2016

Participants needed for a Research Study - Bridging the Gap: Chronic Disease Self-Management Transitions.

Our study is using social media to recruit research study participants.  Please feel free to share this information through your own social media accounts.

The objective of this study is determine the information that patients need and want during hospitalization to help them plan for discharge. Self-management of cancer, as a chronic disease, is the focus of this study. To participate you must live in the United States, be at least 18 years old, currently or previously been diagnosed with cancer, and have been hospitalized after you received a diagnosis of cancer. The hospitalization does not have to be directly related to cancer. You will be asked to recall how information was shared with you during your hospitalization, if you had the information you needed when you got home, and how you think information sharing during hospitalization can be improved.  Your participation in the study will contribute to a better understanding of how healthcare providers can meet the information needs of patients during hospitalization.

Please visit our webpage for more information; or directly access the survey:

The principal investigator for the research study is Dr. Marge Benham-Hutchins, PhD, RN, an assistant professor at The University of Texas at Austin. For questions regarding the study please contact her at (512) 475-6351 or

Friday, January 29, 2016

UT Center for Health Communication: Health Communication Leadership Institute Registration Now Open

Registration is now open for the University of Texas Center for Health Communication’s second annual Health Communication Leadership Institute (May 31 - June 3, 2016)
Click here to register and find more information, including the learning objectives and sample schedule. 
  • Early Bird Registration (by March 15, 2016) is $1,550. 
  • Regular Registration (after March 15 and before May 6) is $1,850. 
  • Attendance is limited to professionals with at least seven years of work experience in for-profit, non-profit, government, or academic settings.
  • Space is extremely limited and available on a first come, first served basis. It will fill up quickly.
  • A hotel block is available. 

In the Health Communication Leadership Institute, participants will learn strategies and best practices for leadership, management, and innovation. Speakers will include internationally-respected experts from diverse sectors and settings. Training sessions will be highly participatory and case-study driven.

2015 Testimonials:
  • "There was a cohesive feel...with each presentation relating to a central was easy for people with varying needs and expectations to gain meaningfully from the conference."
  • "I enjoyed the lectures from various professors. I also enjoyed the case study as it was a great opportunity to discuss challenges and solutions with peers."
  • "I really do appreciate the thought that was put into the topics as well as the diversity of content."
  • "It was a well-run workshop with several opportunities to network." 
Sponsorship opportunities are available. Please contact Emily McKee at for more information.
The Health Communication Leadership Institute is co-directed by Dr. Jay Bernhardt, Director, and Dr. Mike Mackert, Associate Director of Programs, Center for Health Communication at the University of Texas at Austin. Dr. Bernhardt was the creator of the National Conference on Health Communication, Marketing, and Media and the Digital Health Communication eXtravaganza, and former Director of the National Center for Health Marketing at the Centers for Disease Control and PreventionDr. Mackert is an award-winning teacher and researcher in health communication and serves as a Provost Teaching Fellow at the University of Texas at Austin.

Thursday, January 28, 2016

University of North Texas Health Science Center Health Literacy Symposium: Save the Date - May 20

i wanted to share some info about a health literacy symposium hosted by UNT Health Science Center that I've presented at the last couple years. They always have a great line-up of speakers, so if you're in the area or looking for an excuse to visit Texas, this would be a good one. Info below!



Friday, May 20, 2016
8:00am – 3:30pm

UNT Health Science Center – MET Building 
1000 Montgomery Street 
Fort Worth, TX 76107

Continuing Education Credit Available for Physicians, Nurses,  PAs, NPs, Social Workers and Public Health Professionals. 

Networking Opportunity

Light Breakfast and Lunch will be provided. 

Thursday, January 14, 2016

Back to it in 2016: The Blue Yarn

So after a happy break from writing here over the holidays (I was working on a book among other things), I figured it's time to get back in the swing of things. I'll start with sharing a new podcast that I generally love and a particular episode that I think would be of interest to readers here.

The podcast is 99% Invisible. It's all about design, and the array of topics covered is truly remarkable. I knew this show was good, and I'd been saving it for when I ran out of other evergreen content I save for when I'm through my news-y podcasts of the day. I've plowed through about 60 episodes, and it's been a ton of fun.

The specific episode to check out if you're looking for a taste of what this show is about is The Blue Yarn. It's all about a hospital CEO adapting the Toyota Production System to improve hospital operations, and it's truly outstanding. Give it a listen!

Tuesday, December 15, 2015

Meet the new Society for Health Communication

I've posted about the Society for Health Communication here before, but I still wanted to share the open call for founding members (before December 31).

Information about this call for new founding members of the Society for Health Communication is here. And you can find more information about the entire organization here

Monday, November 30, 2015

Health Communication Scholars Program at the UT Faculty Innovation Showcase

I've written here about the UT Health Communication Scholars Program a few times, which is one of my favorite things going on at UT that I've been involved with.

The funding for that came from a faculty innovation program, and a couple weeks ago we had an event where the funded faculty presented on their work. It was a 20x20 format, so 20 slides for 20 seconds each. It was a pretty wild way to present, I'd never done this before. But it forced everyone to really think about what they wanted to say AND everyone actually finished on time. (So rare for academics.)

Anyway, above is my presentation if you're interested.

Wednesday, November 25, 2015

Terrible Headline Writing

So I've had this in my inbox to write for a while now, and after making it through NCA this seemed like the time to do it. There is always talk about how journalists cover research, and this one just caught my eye on Twitter a while ago.

The headline: Moms manipulated into buying their kids unhealthy food, study says

So I thought this was interesting, and off I go to the story here.

It's an interesting study looking at how different products are being marketed to parents and kids. Fine. Here is the first sentence in the 9th paragraph: Emond and her team did not look at whether ads directed at parents influenced what they purchased.

I live in a School of Advertising, but I'm certainly not a fan of all advertising. Most of it, even. But if everyone involved in these kinds of stories and debates - public health researchers and advocates, journalists, etc. - aren't being honest and accurate in what they're talking about, I think we'll fail to make real progress on marketing to kids.

Friday, November 13, 2015

2016 International Symposium: Defining a Roadmap for Implementation of Social Media in Population and Community Health Initiatives

There's a conference coming up in Austin that might be of interest to readers, especially if you're semi-local. Here's the overview:

The 2016 International Symposium, "Defining a Roadmap for Implementation of Social Media in Population and Community Health Initiatives" will bring together public health professionals, students, and content experts to develop a better understanding of the current state of best practices of using social media in public health. The end goal of the symposium will be a white paper describing a comprehensive Roadmap for implementation and evaluation for use of Social Media in public and population health initiatives.

If you're interested, head to the website:

Thursday, November 5, 2015

Duke School of Nursing: I Don't Say

I've had this sitting in my e-mail for a while, so I've been meaning to post about this for a couple months. The Duke School of Nursing put out a campaign about offensive language, and it's a sharp looking set of images/ads. You can see the full set here, including the image at right. There is a story on the Duke website here.

These kinds of campaigns are really interesting to me for a variety of reasons. They make me think a lot about some of the media coverage around the term "illegals" that popped up a while ago when it comes to immigration issues. Bob Garfield (from On the Media) had at least one good segment on OTM about this, and I'm pretty sure it popped up on Lexicon Valley at some point. (Lexicon Valley is a wonderful show for word freaks. Be warned: the last couple episodes are quite colorful.)

I'd love to see communication-oriented research on how these kinds of campaigns can have a real effect on how people use these words, or don't, or even cause the meaning of the words themselves to evolve over time. In any event, it's a nice-looking campaign that I wanted to share.

Wednesday, October 21, 2015

Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications

The Journal of Advertising has a new issue out dedicated to health advertising that you all might be interested in. The entire issue is online here.

A project I'm involved with is part of this cool special issue, which I'm really excited about. The study is Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications.

The abstract of the study is:
This work examines the interplay between temporal frame and one's accessible self-view on consumer response to health communication. We find an independent self-view is more persuasive with a distal temporal frame (versus proximal frame), and an interdependent self-view is more persuasive with a proximal temporal frame (versus distal frame). Message frame valence (gain versus loss) moderates the interplay between temporal frame and self-view. In addition, message concreteness and message persuasiveness are revealed as mediators to the interplay between temporal frame and self-view. Interestingly, the mediating process varies depending on one's accessible self-view. These findings offer guidance for health communication marketers' use of temporal frames and self-view.
Go check it out, it looks like a great issue - lots of good stuff to read!